Thursday, September 15, 2011


“As anyone who’s ever been mugged by their grandparents will tell you,
the element of surprise can make all the difference.”
~Bryan Allain

If you read the guest post that I wrote for my friend Jon Stolpe over on his blog last month, then you know that I believe everyone should have a blog. Writing a blog teaches discipline, helps sift your beliefs, and produces a written legacy of your thoughts. 

Last week, I received an advance copy of Bryan Allain’s ( awesome ebook, 31 Days to Finding Your Blogging Mojo. Besides being funny and an easy read, the book is full of great advice for bloggers – whether you are beginning a blog or you are a veteran blogger. 

31 Days to Finding Your Blogging Mojo is a book that can be read in a couple of days, but will have you thinking about every aspect of your blog. The book is broken into three sections: 1) The 3 Core Elements; 2) The Reign of King Content; and 3) Finding Visitors, Keeping Readers. These sections take you from conception and vision of your blog to the specifics of creating content and handling comments. 

Some gems from the book: 
  • Day 5: The three core elements [of your blog] are Audience, Perspective, and Content. 
  • Day 8: Try picking one person as your audience and write just for them. 
  • Day 10: The more you can narrow and define the scope of your blog, the better chance you have of hooking new readers (the right readers) on the concept. 
  • Day 12: So here’s a trick I’ve learned to generate content ideas and blogging inspiration that works almost every time: Go spend time in your archives. 
  • Day 14: We’ve got less than a minute to hook a new visitor on our site. 
  • Day 16: I have never, in all my 10 years of blogging, had a reader complain to me that a blog post was too short. 
  • Day 20: I call them Cheater Posts because they are so easy to write, but honestly there’s nothing ethically wrong with them…Here are 5 examples of cheater posts I use or have seen used by others. 
  • Day 24: As a general rule, I think the fewer comments you get on your blog, the more you should be interacting with your commenters. 
  • Day 25: Take this one action every day to watch the number of new visitors to your site rise a little more each day. 
31 Days to Finding Your Blogging Mojo is available through Amazon in Kindle format, as a PDF download, and will be available in the Nook store very soon. The cost is only $4.99. I guarantee you will love this book. 
In fact, go to Bryan’s blog and read more about him and his book. 

QUESTION: Do you have a book recommendation?


Anonymous said...

Thanks for the mention, Jason!

I've heard quite a few things about this book recently. I'll have to get a copy.

I just read a book called 'Hell is Real (But I Hate to Admit It)'. I'll probably write more about it on my blog in the coming days.

Anonymous said...

I was hesatant to get it...but i'm glad i did...

I had read his previous stuff before from months earlier about how to a good blog...

I applied those tips..

I realized That I didn't have to change much of my blog...

Everything he was saying was right on with my audience, perpective, and content...

O connect with others also...

It's all good...

Thanks Jason...

Jason said...

Jon - Your blog really is inspirational. This book is worth the read.

Arny - Your blog is awesome. You definitely have your audience, perspective, and content down. Keep up the great work!